In 2006, three friends who just graduated decided to partner for a simple goal: make a game rooted in music.
Three years later, Allan, Romain, and Paul launched Incredibox, an interactive music app that lets users create their own music with the help of a merry crew of 2D beatboxers.
Part game, part tool, Incredibox is an audio and visual experience that let users create, record and share sound mixes.
They wanted an interface that could manipulate loops to quickly create music. They started experimenting with the site, using self-taught design and development skills, while learning how to manage a website on the go. Unexpectedly, just a few weeks after its launch, Incredibox won a web award and gained incredible traction among users internationally. By 2010, the game had been played over a million times.
That's when the trio knew they had to get serious and turn Incredibox from a passion project to their main focus.