Sometimes the best adventures don’t require a plane ticket. That’s the philosophy behind FreizeitMonster, a search engine for local activities and attractions.
“At FreizeitMonster, our goal is clear: we're here to fuel a love for local exploration,” explains founder Benjamin Lotz. “We want people to ditch the screen, get out, and uncover the hidden gems in their region. We're all about giving lesser-known attractions the spotlight they deserve so that we can skip the couch potato routine and dive into real-life adventures.”
Launched in September 2020, FreizeitMonster quickly got the attention of families looking for cool activities to do right in their neighborhoods. But this quick growth also meant Benjamin and his partner had to hustle to pack their site with great options and ensure the user experience was top-notch.
“Looking back, those days were a rollercoaster of emotions - passion, sweat, challenges, and lessons. We're really grateful for the chance to connect people and inspire them to go out and explore their neighborhood. We're still learning and growing, and our users keep us going.”
To help power their growth and reach more families in Germany, Austria and Switzerland, Benjamin and his team turned to an ad-supported model, which would generate revenue while keeping their site free and accessible.