Based in Bratislava, Slovakia, Google Certified Publishing Partner FatChilli began as a web development studio, working with publishers to develop websites. The team is now celebrating its 20th anniversary, but it wasn’t until about 5 years ago that they shifted from developing websites to helping publishers optimize them.
“We saw that advertising wasn’t so popular with large news publishers,” Matej says. This observation led to a partnership with Dennik N, an independent news organization founded by five seasoned Slovak journalists who quit their jobs after a large investment firm took a significant stake in the newspaper they worked at. To keep their reporting free from special interests, they went out on their own in 2014 and created Dennik N (Dennik means daily newspaper, while N stands for Nezavislost, meaning independence.)
In 2018, the FatChilli team began helping Dennik N develop REMP or Reader Engagement and Monetization Platform, an open source software and subscription platform enabling journalists to connect directly with readers, which also received support from the Google Digital News Innovation Fund.
Within two years, Dennik N had 57,000 paying subscribers, securing a loyal following that allowed them to continue producing high quality, long-form journalism for readers. FatChilli has since implemented REMP to tens of outlets worldwide.