In the early days of the Internet, news was a one-way street. Major media outlets would publish stories, and readers would consume them passively. But in recent years, there has been a shift towards more interactive and community-driven forms of journalism.
One of the pioneers of this approach is Daily Hive, a Vancouver-based online news and lifestyle publication founded in 2008, which has become the fastest-growing Canadian online publication.
"Even in the early stages, we were really heavy on community news like restaurant openings and local events," recalls Karm Sumal, one of the company’s co-founders and current chief revenue officer for digital.
"We started to find our niche when we covered the 2010 Vancouver Olympics. Having not been accredited as media yet (we were just a random blog at the time), we took the angle of going to the Olympics if you aren't a VIP or super-well off. We saw our site traffic skyrocket, and we never looked back."
Since then, the Daily Hive team has focused on elevating community stories. "Our goal is to connect the community with hyperlocal news, and also to create a discourse around national trending topics," Karm says.