Computer science student Purushotam was fascinated by softwares' ability to help solve problems. When friends suggested to him that cricket, one of the world's most popular sports, could be a worthy industry to improve, he sprang into action. Cricket is India's most beloved sport, and Purushotam recognized a major gap in availability of cricket information especially for people on mobile devices with limited access to the internet.
So, in 2017 during college, Purushotam created CREX, a cricket score and news platform providing livescore and updates. The app features in depth statistics from every cricket match and historical data on every cricketer to have played the game. "I wanted to build an innovative and creative way to present information about cricket," he says. "I wanted to raise the standard of cricket products for the community."
After developing the first version and publishing it on Google Play, he shared the link with friends and incorporated social sharing features to prompt users to share it with their network and drive organic growth. This proved effective in the early stages of CREX's development – organic growth became a huge driver of user engagement and propelled its reach to the 2-3M daily active users the app sees today.