BDG marks their 10 year anniversary this year with over 115 million monthly readers. "When I first started, it was just the three sites: Bustle, Elite Daily and Romper," recalls Evan Pfeffer VP of Programmatic, "But now millions of people experience media and culture through our 11 brands." Those brands include Bustle, Elite Daily, The Zoe Report, NYLON, and The Dad, which have established BDG as a leading global media company, with a portfolio of distinct digital and experiential brands that shape culture through their diverse content and trusted storytelling.
Audiences of all generations turn to their brands to hear from a set of diverse voices engaging the next generation. "We're here to entertain our readers and provide them with guidance to best serve their needs," says Evan.
BDG's lifestyle portfolio creates impactful dialogue through coverage around fashion, beauty, entertainment, culture, relationships, tech, gaming and more. Over the past few years, their team has heavily prioritized original visual content and premium celebrity interviews. "Our lifestyle editorial strategy continues to pay off for us — our audience has really resonated with our high caliber celebrity photoshoots that can be seen across our lifestyle brands. As a tech enthusiast, I'm also a big fan of Inverse's in depth product reviews and gaming content," says Evan.
BDG has the largest parent-focused media portfolio in the world. "Throughout the pandemic, we saw a lot of people coming to our sites for escapism and to relax but also asking important questions like 'how do you parent during the pandemic?' Our content varies across our sites but we're always focused on serving the reader," says Evan. One of the most popular sites is Scary Mommy, which offers parents a safe space to connect, ask questions and share stories. "I was really excited about our 2021 acquisition of Some Spider Studios," he says. "Which brought Scary Mommy, Fatherly and The Dad into the BDG fold. As a father of two, my wife and I use these sites as a resource for our parenting." These parenting brands reach tens of millions of parents everyday, covering all aspects of parenting and offers access to a global network of parenting professionals.