Originally from San Francisco, Julie made the decision to move to the UK in 2007 with no job lined up, but a passion to see more of the world. Back then, it was easier for Americans to get visas, and she quickly took the opportunity.
She created A Lady in London as a way to keep in touch with people back home during a time when the connectivity social media offers today didn’t exist.
What was originally intended to be for family and friends turned into something bigger when she realized her audience was growing. She began blogging in the mornings before work, or at night when she got home, and on the weekends.
“I started getting quite a following and I thought, this isn’t just for family and friends anymore,” she says. “I started looking into whether this was something I could monetize and do as a career because I was really enjoying it.”
She celebrated her revenue milestones - from the $1 day, to the $10 day. “It was very much a journey, learning how to monetize something on the web and then watching it actually happen, getting excited about that, and seeing it grow,” she recalls.